Strategic Planning • Content + Social Media Strategy • Fashion + Facilitation
award-winning
content strategy
Define or retool your content strategy with an innovative, fresh approach that leads with market research, resonates with your specific audience—and delivers measurable engagement + ROI.
editorial + digital
Founder Erinn Morgan is an award-winning editorial leader with 25+ years of expertise in engaging and building audiences with targeted content strategy for digital + print platforms. We excel in B2B, healthcare, and consumer-facing content delivery, with expertise in magazine and digital platform launches + redesigns.
style + design
As an editor-in-chief + editorial director, Erinn defined the visual approach to product design, including fashion shoot direction and coordination. She helped lead teams to a FOLIO Award for Best B2B Magazine Design and the Columbia University Alfred Eisenstadt Award for Best New Consumer Magazine Design for SoHo Style.
trends + strategy
We have a deep understanding of B2B market trends and expertise in trend-spotting across business, healthcare, and fashion to define the right content strategy at the right time. Erinn led EB‘s editorial teams to the FOLIO Award for Best Magazine Issue in Healthcare in 2020 for its pivot to pandemic coverage.
award-winning
social media strategy
Define a holistic social strategy that electrifies your audience + delivers measurable engagement and ROI.
Want to follow success with a revenue-generating, paid social offering? With distinct expertise in building a groundbreaking paid social business model from the ground up, we can help.
a wraparound approach
As a Director of Social Media for 10 publications across 40 social channels, Erinn worked with her team to bring to life a wraparound content strategy packed with trends, interviews, and livestreams that won a FOLIO Award for Best Social Media Community across all B2B publications in 2023.
community building
We excel at building strong social communities and delivering engagement via robust and varied content calendars, engaging industry influencers, and highly targeted paid campaigns—plus expert interviews from CEOs to celebrities, driving engagement with high-quality, targeted conversations.
leading with data
The process of defining content strategy is led by market research and audience data on media consumption habits. Success, engagement, and ROI is tracked with consistent analytics—and the analysis of data informs ongoing content strategy and intelligent decision-making.
strategic planning
With 25+ years of covering the trends, directions, and news of the healthcare, vision care, and fashion retail space, we have deep market knowledge. This background is a strong asset for collaboration with companies, organizations, and associations on strategic planning for market success, new products, innovations, and new directions.
fashion + facilitation
Envision Communication founder Erinn Morgan has an extensive background in the fashion world, having interviewed and collaborated with a wide range of the world’s top fashion designers and having covered fashion, accessory, and eyewear trends for several decades. She has a distinct passion for trend spotting and relating those trends through high-level fashion shoots plus enticing fashion shows and innovative style activations held at industry events.
Erinn is also a recognized industry speaker, ideation meeting and discussion facilitator, and has produced and moderated both continuing education (CE) sessions and high-level panel discussions on critical topics. She has coordinated with event planning teams to plan and execute entire conference CE tracks for healthcare professionals.
Success
award-winning
6
FOLIO Editorial + Social Media Awards
1
Alfred Eisenstadt Award from Columbia University
Learn more
Content, social media + business strategy expert.
Erinn Morgan is an award-winning content and digital media expert, delivering strategic growth in publications, social media platforms, sponsored content, and wide-ranging digital content products. She excels in building measurable community and brand growth via highly connected and targeted social media strategies and campaigns. With over 25 years as an Editor-in-Chief + Editorial Director covering the vision care industry and retail fashion markets, she has a deep understanding of vision market trends and connected healthcare professions—plus strong industry relationships at the C-Level and beyond.
Erinn also has a passion for building connected and highly engaged content teams—and has led teams to numerous FOLIO Awards, including Best Magazine Issue in Healthcare (2020), Best Column Series in Healthcare (2023), and Best Social Media Community in all B2B content platforms (2023).
She has also personally received one of the vision care industry’s highest awards, the Pleiades Star Award from the Optical Women’s Association in 2022 for excellence in mentoring and advancing the leadership role of women in the vision care industry.
Learn more about Erinn on LinkedIn here.